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INSIGNIA

Over a decade of dedication to the pursuit of perfection

We are decision scientists who fuse logic and truth with the subtle art of storytelling

We are inspired by originality and celebrate imagination. We are in perpetual pursuit of hidden truths and profound insights.

We thrive on driving businesses and brands to new levels but more importantly, we make people fall in love with places.

We are decision scientists who fuse logic and truth with the subtle art of storytelling. We are authors and activists who ignite worthy conversations about your brand.

We are a branding agency in Dubai that uses design, media and technology to perfect our craft. We have spent the last 14 years weaving our own story with the success of our clients.

We thrive on simplicity and elegance, both in thought and action. We make new things familiar, familiar things new and believe our best is yet to come.

From countries to cafés, we create and activate the stories of destination brands across the world

We are a brand enrichment company headquartered in Dubai. We consult, create and drive change through brand strategy, design and communication. We are passionate, agile, intelligent, and fearless.

With a proven pedigree of over 14 years, our unique integrated support services provide expertise and trust, when its valued most. Whether it be the enduring essence of a place or the manner in which we convey it, we are driven to discover and define a dialogue, which will inspire people in a simple yet memorable manner.

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Pre-openings in 14 countries

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New restaurant concepts

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Hotels & resorts across 20 countries

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Restaurants & lifestyle venues

WE BELIEVE IN THE POWER OF STORYTELLING

We are perpetually curious about the world we inhabit, and constantly think of new ways to engage and create value.

We enrich brand experiences. We are agnostic about demographics, markets, segments and media channels. We author stories that engage and empower people to improve their lives.

We specialise in offering travel and hospitality solutions, hospitality consultancy, media buying, planning and advertising expertise, digital solutions for luxury hotels and restaurants, to name a few.

We create content that enriches your story and positively impacts your business. We are curators of opportunities and catalysts of change, who ask ‘why’ before we tell you how to ensure your brand resonates above all else.

GREAT HUMAN VALUES MAKE PROFOUND BRAND VALUES

We are mindful people. We seek meaning and create value by discovering and reflecting on universal truths, dreams and aspirations that unite the world.

We stand firm on integrity. We believe how you see the world shapes your reality. Our views and actions are driven by passion, agility and intelligence.

We are fearless in our endeavours yet remain humble and resolute about good human values.

We believe brands are alive and pulsating social organisms, similar to human beings. This interdependency between cause and community is a reality that shapes sustainable stories and lasting relationships.

SUCCESS IS NOTHING WITHOUT A PURPOSE

Harmony House was established by the founders of Insignia in 2009, as a day shelter for destitute children in India. Today, the charity provides 500 children with free education, clothing, food and medical care.

Our purpose beyond profit is rooted in making knowledge accessible to the under-privileged. Insignia works tirelessly for its children to benefit from free education, giving them the much-needed support to gain employment and shape a life that is not anchored to poverty.

Harmony House is registered in the UK and in India. It is a tribute and testament to the long-standing relationships we have built with our clients. Without their support, none of this would have been possible.

THE LEADERSHIP TEAM

At Insignia, we believe in employing high performance people as opposed to simply establishing high performance rules. Our culture of success is born from good human values and great human talent.

Our collective spirit is codified in passion, agility, intelligence and above all, being fearless. We are surrounded by positive individuals who are believers in our cause and equally aligned to our clients’ needs.

We empower 70 exceptional people to flourish together at our ‘community hub’. We have a small café that serves a delectable menu of inspiring thoughts and are always looking for inspiring talent to join our fold.

Insignia Team - Gaurav Sinha +

GAURAV SINHA

Founder & CEO

Insignia Team - Gaurav Sinha

GAURAV SINHA

Founder & CEO

Gaurav founded Insignia in 2003, and stands as the visionary mastermind behind the world’s first brand enrichment company, specialising in travel and destination creation. As a creative protagonist, Gaurav has accumulated a formidable portfolio of achievements that has solidified his status as an internationally recognised leader in his field.

Based in Dubai for the past 22 years and previous to launching Insignia, Gaurav spent a decade in advertising at Lowe. He then took on the illustrious role of Head of Marketing for Hilton Worldwide in the Arabian Gulf between 1998 and 2002.

In 2014 Gaurav was noted as Indian Entrepreneur of the Year by Entrepreneur Middle East Magazine and has enjoyed a variety of accolades such as being listed at #47 in Arabian Business Magazine’s Top 100 Most Influential Indians in the GCC. As much a philanthropist as an entrepreneur, Gaurav believes strongly in giving back and in 2009 set up Harmony House, a day shelter for the underprivileged in India with his wife Lucy Bruce.

Insignia Team - John Deykin +

John Deykin

Strategic Advisor to CEO

Insignia Team - John Deykin

John Deykin

Strategic Advisor to CEO

In an eclectic career spanning almost 40 years, John Deykin has worked in a senior role across most of the disciplines in the communications industry. After working with some of the legends of Fleet Street at the Daily Express he relocated to the the Middle East, working in both publishing houses like Al Hilal and Motivate as well as advertising agencies like Bozell Worldwide and Caspian. He is however probably best known for his stewardship of the successful home-grown brand management agency TMH.

In addition to his responsibilities as a strategic adviser at IWG, John is a non-executive director of the Edinburgh and San Francisco-based communications and events business 20/20 Productions, and is an adviser to the board of the UK’s Akkadia Press.

Insignia Team - Rupert Diss +

RUPERT DISS

Executive Director - Commercial

Insignia Team - Rupert Diss

RUPERT DISS

Executive Director - Commercial

With over two decades of experience in the brand communication and hospitality industry, Rupert spearheads our commercial endeavours and brings significant gravitas to the agency's management team.

He has worked on developing successful brands within the hospitality industry and in his previous roles was the Regional Director of Marketing for Jumeirah Hotels and Resorts for over a decade.

He also worked with the InterContinental Hotels Group in Australia. With a penchant for detail, Rupert's expertise lies in innovating brand propositions, developing compelling marketing strategies that transcend media and deliver results. He has a passion for digital and social marketing initiatives and is a keen advocate of responsive design, typography and film.

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MAX LUCCI

Executive Director - Creative

Insignia Team - Max Lucci

MAX LUCCI

Executive Director - Creative

With over 18 years in the industry across Rome, London and New York, Max is an award-winning, passionate and dynamic senior creative thinker. As the Executive Creative Director of Insignia Dubai, Max oversees the entire creative process from ideas to execution and production.

Max is a hands-on problem solver and a team player. Whilst actively working on creative briefs, he is responsible for leading, motivating and inspiring the team, reassuring the highest level of creation is always reached and the pursuit of excellence never stops.

Max’s drive for lateral thinking and high standards has always resulted in him being a key and influential player in agencies across Europe and North America.

BRANDS WE ENRICH

Dubai Tourism
Viceroy
Airbus Group
Emirates
Jumeirah Hotels & Resorts
Emaar
Intercontinental
Hilton
Conrad Dubai
Double Tree
Curio
Kempinski
Fairmont Hotels & Resorts
Starwood Hotel & Resorts
W Hotels
St. Regis
The Westin
Rotana Hotels & Resorts
Rixos Hotels
Burj Al Arab
Waldorf Astoria
Atlantis
Hyatt
Park Hyatt
The Address
Soneva
The Oberoi
Claridge's
Connaught
Berkeley
Danat Hotels & Resorts
Sheraton
Damac Hotels & Resorts
Armani Hotel Dubai
Wolgan Valley
Al Faisaliah Hotel
Hotel Al Khozama
The H
Alila
Plan Hotel
Meydan
Vida Hotels & Resorts
One&Only
Sofitel Luxury Hotels
Hard Rock Hotel
Anantara
Sheraton Dubai Creek
Le Royal Meridian
Millennium Hotels & Resorts
The Executive Council
Dubai Taxi Corporation
Dubai Maritime City Authority
Galeries Lafayette
Talise Spa
The Dubai Mall
Dubai Marina Yacht Club
Flydubai
La Brioche
118 Downtown
Landmark Group
Al Maya Group

Our Associates

Insignia - Hospitality Solutions

Incorporated in 2012, Insignia Hospitality Solutions (IHS) is a leading specialist in hospitality consultancy, design development and operational support services.

insigniahospitality.com
Circadian - Interior Design

Our interior design specialists work closely with the creative team to create inspiring spaces that seamlessly integrate brand experiences.

Great design is a celebration of form and function. Well balanced, aesthetically appealing spaces don’t just look amazing, but also work well operationally. At Circadian, we believe in creating inspiring spaces that are synchronised for great experiences.

We are a team of interior designers, architects, 3D rendering specialists and draughtsmen. Our imaginative solutions for retail, hospitality, dining and lifestyle venues and commercial spaces redefine how people work or play.

circadianid.com
Haptic - Architects

Haptic Architects is a London, Oslo and Dubai-based practice, established in 2009.
The practice ethos is to design buildings and spaces that are rigorous in their pragmatism, elegantly composed and above all, have a focus on quality and craftsmanship.

Haptic, referring to the sense of touch, is a guiding force in the design process; striving to determine the haptical qualities for each project and how they benefit the buildings users. This translates in materiality, spatial relationships, light and the building’s relationship with the site.

Much of the work is located in stunning locations and thus an acute awareness of the responsibilities to design outstanding pieces of architecture that sit precisely within - and are complementary to - the context within which they sit.

hapticarchitects.com
Travel Marketing Council

The Travel Marketing Council is a private member-only forum that aims to empower travel professionals through collective intelligence, effective networking opportunities, relevant industry events as well as an awards and recognition platform that is driven by the travel industry, for the travel industry.

thetravelmarketingcouncil.com