To establish 3in1 at Vida Downtown Dubai as a preferred new dining destination through distinct promotional activities that capture the attention and imagination of the target audience.
The Agency recommended a Moroccan-themed night experience for the 3in1 outlet. Maroque as a name is a combination of the excotic Moroccan blend of liberal Arabia and a romantic era of the past. The name is also spelt with 'que' at the end to associate it with a 'discotheque' to accentuate a lively lifestyle and great music.
The Agency developed the logo identity along with the communication campaign to launch the Maroque night.