To develop creative communication that talked about festive experiences at 'the world's most luxurious hotel'.
Inspired by the idea of an iconic winter wonderland, the Agency developed a snowflake with intricate detailing as the master visual mnemonic for the festive campaign for Burj Al Arab. The visual evoked a sense of wonder and merriment reflective of the season.
This spirit of fascination was implemented across beautiful touch points, such as the festive itinerary, greeting cards, invitations, tree decorations, valet and luggage tags, print ads and outdoor branding. For New Year's Eve, the snowflake transformed into fireworks and was implemented on a similar suite of collaterals.