One of Dubai's most popular venues for British 'pub-grub', Dhow & Anchor at Jumeirah Beach Hotel underwent a major refurbishment that transformed it into a fine-dining restaurant. The challenge was to develop a visual identity and communication platform that resonated with the new promise, while ensuring we didn't alienate the existing customer base.
Using a contemporary, bold and clean type base as inspiration, the Agency created a straightforward, 'no fuss' identity, strongly reflecting the ethos of the venue itself. Our designers worked closely with the interior design team, picking up cues from their sketches, mood boards and choice of materials.
An elegant and effective colour palette was created to support Dhow & Anchor's newly formed brand identity. A fresh and articulate communication platform was developed to deliver the essence of the brand's new promise. This was all done keeping in mind that the regulars to the venue found it as relatable as before, and at the same time were able to appreciate the changes.