Fairmont The Palm had opened its doors to guests in December 2012, and the hype of the launch was the perfect springboard to chanellise this excitement in building a database for the property. The Agency was requested to create a sign up campaign that would entice people through a prize incentive.
With extensive competition on The Palm, the Agency created collateral that would be distinctive. While the creative was visually intriguing, the content was informative and clear to raise awareness about the property as well as to give clear instructions as to how to sign up for the prize.
The campaign with its strikingly creative as well as user-friendly format was a resounding success with over 4,000 unique registrations being generated as a result.