The Agency was commissioned to provide a new creative proposition for The Boulevard at Jumeirah Emirates Towers.
We developed an intellectual property 'Protecting Luxury' as the masthead for the retail destination. The Towers were depicted as body guards of luxurious lifestyles and the Agency produced master visuals with a significant photoshoot.
The Agency also developed a suite of marketing collaterals and introduced a new look and feel to the brand touch points. This included new typography, design language and advertising.