The Agency was asked to develop a dynamic online platform for Sirius, the loyalty programme for Jumeirah Hotels and Resorts, which resonates with the brand and visually engages with the user.
The Agency developed a look and feel in line with the brand ideology while creating a site map that was easy to understand and operate. Web pages were populated with offers, imagery and navigational links for smooth transition from one page to the other. Content management control was given to the client allowing for frequent updates internally.
It was imperative to have easy navigation for an easy and comfortable user experience to best achieve business and creative goals of the brand, and that was successfully achieved. The website functionality used html 5 which brought about an improved user experience. Over a period of time, the agency also helped maintenance and managed updates to the website.