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Jumeirah Maldives - Luxury Hotel Branding

JUMEIRAH MALDIVES

The Purpose

The Agency was briefed to define a strategic positioning for two resorts in Maldives that would allow the properties to stand apart from competition, along with providing pre-opening support in both design and production.

The Journey

Besides defining the core positioning, the Agency designed and produced over 150 operational items for the resorts and all external marketing communication.

The Destination

A series of unique illustrations inspired by marine life were developed and used across all design platforms. The Agency also defined identities for the food and beverage outlets which were inspired by the indigenous Dehevi language, Maldivian heritage and its roots in Arabian culture.

Jumeirah Maldives - Luxury Hotel Branding
Jumeirah Maldives - Luxury Hotel Branding
Jumeirah Maldives - Luxury Hotel Branding
Jumeirah Maldives - Luxury Hotel Branding
Jumeirah Maldives - Luxury Hotel Branding
Jumeirah Maldives - Luxury Hotel Branding
Jumeirah Maldives - Luxury Hotel Branding
Jumeirah Maldives - Luxury Hotel Branding

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