To generate awareness about the newly refurbished Plaj restaurant, with an emphasis on the beachside location and casual nature of a distinctive dining space.
Plaj (meaning 'beach' in Turkish) is a casual beachside restaurant lounge that caters to people staying at the hotel by the day and transforms into a relaxed lounge in the evening. To highlight this vibrant transformation, the Agency commissioned an international artist.
The artist created two 'Cubism-inspired' illustrations, which showcased the ethos and core elements of the venue. The supporting message concretised this concept, further reinforcing the brand promise, which was 'great times begin by the beach'.