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Jumeirah Zabeel Saray Dubai - Plaj Restaurant Branding

PLAJ

The Purpose

To generate awareness about the newly refurbished Plaj restaurant, with an emphasis on the beachside location and casual nature of a distinctive dining space.

The Journey

Plaj (meaning 'beach' in Turkish) is a casual beachside restaurant lounge that caters to people staying at the hotel by the day and transforms into a relaxed lounge in the evening. To highlight this vibrant transformation, the Agency commissioned an international artist.

The Destination

The artist created two 'Cubism-inspired' illustrations, which showcased the ethos and core elements of the venue. The supporting message concretised this concept, further reinforcing the brand promise, which was 'great times begin by the beach'.

Jumeirah Zabeel Saray Dubai - Plaj Restaurant Branding
Jumeirah Zabeel Saray Dubai - Plaj Restaurant Branding
Jumeirah Zabeel Saray Dubai - Plaj Restaurant Branding
Jumeirah Zabeel Saray Dubai - Plaj Restaurant Branding

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