To deliver a unifying, engaging and impactful creative platform for a push campaign, with the objective of driving reservations at each of Jumeirah Zabeel Saray's dining venues.
From the time guests enter the resort, the setting, décor, cuisine served at the chosen restaurant, and world-class hospitality and service, collectively present an unforgettable experience. 'Taste Every Moment' summarises this wholesome experience in a single-minded question developed for each outlet. The answer to which is the emotion evoked by the guest experience at the restaurant - be it extravagance, grandeur, comfort or generosity.
The objective of positioning the resort as the ultimate destination for culinary excellence on Palm Jumeirah was achieved with much success, as 'Taste Every Moment' lyrically conveyed the idea that a dining experience at any of the restaurants at Jumeirah Zabeel Saray is never just about the food.