La Brioche has been part of the Abu Dhabi and Al Ain landscape for over three decades and is considered a household name when consumers desire for French pastries and bakery items. The brand was evolving with the changing times and landscape, and there was a need for a re-look at past operations with the aim of creating a better brand for future consumer aspirations.
The Agency conducted various exercises to dive deep into the core philosophy of the company and get a clear picture on their vision to determine the brand essence, its personality, core brand values and a tagline ‘From France with love’. A new identity and visual look-and-feel was also designed to bring them in line with their core value proposition and was projected in a full suite of collaterals such as uniforms, vehicle branding, etc.
The new look and feel of the brand was well-received by loyal diners, while the urban style also resonated with new patrons. The exercise helped meet La Brioche’s objective to stay relevant to the existing consumer base in Abu Dhabi and Al Ain and secure new locations within the UAE, followed by GCC and then international markets.