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Le Royal Meridien - Stratos Bar & Lounge Pre-opening Campaign

ROYAL MERIDIEN ABUDHABI

The Purpose

Develop a pre-opening buzz for the new and innovative Le Royal Meridien - Stratos Bar & Lounge in a hyper-competitive food and beverage city landscape. Capturing the 360 panoramic rotation of this unique venue needed to be at the heart of the visual execution.

The Journey

Embracing the unique point of difference with the physical space and the revolving bar and lounge, we captured the spirit and magic of rotation through the beauty, elegance and grace of human dance in motion. Motion blur completes the effect and puts the spirit of movement inextricably at the centre of the uplifting bar and lounge experience.

The Destination

Embracing the unique point of difference with the physical space and the revolving bar and lounge, we captured the spirit and magic of rotation through the beauty, elegance and grace of human dance in motion.

Le Royal Meridien - Stratos Bar & Lounge Pre-opening Campaign
Le Royal Meridien - Stratos Bar & Lounge Pre-opening Campaign

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