The campaign for The Souk Festive Market needed a master visual to communicate the real essence of a fantasy world with the quintessential elements of Christmas. It had to position the venue as an ideal place for children and families offering Christmas activity and beautiful decoration that are reminiscent of a winter wonderland.
The Agency improvised on the Souk Festive illustration created for previous years to add more activities and sparkles for 2013. We rolled out print and outdoor advertising along with a radio spot and online banners.
The creative showcased how much the market had grown since the previous years. The copy also mentioned all attractions and encouraged readers to drop by to experience the wonders of a winter fairytale.