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Madinat Jumeirah - Zhenghe Restaurant Branding

MADINAT JUMEIRAH

The Purpose

To create an engaging campaign that would bring out the modernity in Zheng He's personality, while retaining the quality of wisdom inspired by the traditional culinary flair of China.

The Journey

The Agency developed a creative concept which took inspiration from the journeys of the erstwhile traveller Zheng He who travelled across regions of China, collecting the best ingredients to create masterpieces.

The Destination

The creative visual took colour and illustration cues from quintessential Chinaware and what manifested into the campaign was a plate which reflected Zheng He's journey that made up the menu offerings at the venue.

Madinat Jumeirah - Zhenghe Restaurant Branding
Madinat Jumeirah - Zhenghe Restaurant Branding
Madinat Jumeirah - Zhenghe Restaurant Branding
Madinat Jumeirah - Zhenghe Restaurant Branding

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