The Agency was briefed to recommend names, develop identity and design the space for a new café in Dubai. The café is a boutique concept with treats created with a healthy twist. Their philosophy is rooted in classic French desserts, but based on healthy recipes. The service philosophy is inspired by traditional values that are presented in a contemporary manner.
With a plethora of café offerings in the city, it was important that the new brand developed was different. Insignia recommended that the client should position themselves as a French tea shop rather than a regular coffee shop. Inspired by its location, we named the café RUE 71, designed the brand logo, a host of operational collaterals as well as the café’s interiors.
With the café due to be launched in the coming months, there is already a great deal of excitement about it in the minds of the public. The strong philosophy and core proposition of healthy treats are sure to resonate with the audience, who are always looking for new and healthier ways to live life.