Viceroy - Dining Destination Branding


The Purpose

Ensure YAS VICEROY ABU DHABI is top-of-mind as the premium destination dining option to local Abu Dhabi residents, after the long hot summer, and elevate their proposition above the several new Yas Island dining options.

The Journey

Using the new Viceroy brand platform, tone of voice and brand imagery created by Insignia, we communicated the multiplicity of dining options through a collection of edgy, quirky and situational lifestyle images juxtaposed with the venues that reflected the 'upbeat' spirit and nuances of the cuisine offered.

The Destination

In-house posters, brochures, postcards and print advertising delivered the messaging with conviction. It portrayed the stylishness of the hotel and its venues, and served to reposition the competition.

Viceroy - Dining Destination Branding
Viceroy - Dining Destination Branding

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