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Yas Viceroy Abu Dhabi Festive Campaign

VICEROY

The Purpose

To develop a creative platform which would position YAS VICEROY ABU DHABI as the ideal destination for Festive celebrations in the UAE.

The Journey

The Agency developed a creative concept revolving around the statement 'Celebration is in season' which formed the based for both F&B and room promotions.

The Destination

Apart from targeted print placements, the promotional mix focused on a heavy digital push with videos for social media and an e-greeting.

Yas Viceroy Abu Dhabi Festive Campaign
Yas Viceroy Abu Dhabi Festive Campaign

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