Launch the seasonal opening of the famous Skylite bar post Ramadan and after the long hot summer period, with uniquely Yas Viceroy-themed nights and experiences, to an expectant Abu Dhabi crowd.
Launching a print advertising campaign that featured the hip millennial crowd at the heart of the proposition was non-negotiable. The resulting creative treatments entwined the subjects with bold typography and unique linearity of the architectural features with this funky space. From daytime pool, to a bar and beyond, this is a truly transitional space, serving an array of colourful, edgy themed nights.
The spirit of this modern and progressive venue, and the essence of the Viceroy brand are captured through the use of this captivating imagery. Funky, urban and stylish, the pictures speak louder than words.