Who we are

Gaurav is a thought-leader on destination design, development, place-making, branding and communication, and has extensive experience in coding the narratives and shaping the transformative visitor experiences of some of the world’s most revered hospitality and tourism brands.
With over 29 years of global experience, Gaurav’s strategic and creative skills have allowed him to play an integral role in strategy, design initiatives, and guest journey frameworks for numerous clients, including global hospitality companies and tourism boards.

Graham is a senior brand and business leader with 25+ years’ experience across Asia Pacific, the Middle East, and Europe. He has held COO and CEO roles in leading consultancies, advising global enterprises, state-owned entities, and national champions across Energy, Finance, Telecoms, Real Estate, Retail, and Technology. Based in Singapore, London, and Bangkok, he now brings his expertise in growth strategy, brand management, and client transformation to Insignia.

With 25+ years in design, branding, and integrated communications across Rome, London, and New York, Max is an award-winning, dynamic senior creative. A conceptual designer and hands-on problem solver, he blends art, storytelling, brand strategy, and architecture to develop complex narratives and communicate them simply and effectively.

Navid is a strategist with 20+ years’ experience in consulting and tourism projects. He served as Strategy Director for AMAALA and The Red Sea Project in KSA, overseeing multi-asset cultural masterplans and strategies for 25+ assets. With expertise in VX development and strategy, he has also advised top-tier clients in the Middle East, including Strategy&, PIF, Sabic, Dubai Executive Council, and DTCM.

Hema has 16+ years of experience in project management, planning, and execution. As Executive Director at Insignia, she applies her strategic planning, critical thinking, and pragmatic project management skills to steer large-scale, complex projects across Luxury, Hospitality, Lifestyle, F&B, and tourism and destination development ventures.

Dana, an urbanist and designer trained in architecture, has 10 years’ experience in strategic urban design and landscape architecture across the GCC, Europe, and China. Formerly Design Director at Tekuma Frenchman and a research associate at Harvard GSD, she holds dual Master’s degrees from Harvard. Dana specialises in immersive, experience-led strategies that redefine visitor journeys in urban and public spaces.