CAN YOU TRANSFORM A ROAD TRIP INTO A JOURNEY THROUGH TIME?

COASTAL HIGHWAY

COASTAL HIGHWAY

Overview

We were the lead project consultant to develop a preliminary concept masterplan and feasibility study for a large-scale KSA project.

Key Deliverables & Output

  • Benchmarking Analysis.
  • Project Brief Development which considered ambitious project goals, guiding principles and strategic objectives.
  • Development of the Concept Strategy.
  • Project Programming for the overall highway programme, transportation typologies, node and station typologies, human experience, location selection criteria and location identification.
  • Development of the Prototype Node Masterplan.

Specialist Experience

  • Research & Analysis
  • Socio-Cultural Study
  • Target Segmentation Analysis
  • Opportunity Identification
  • Positioning & Development Strategy
  • Vision & Concept Development
  • Experience Mapping
  • Consortia Management