Because human needs, desires, hopes and dreams are the heartbeat of all we design.
From conceiving the future of experiences within urban environments, hospitality, tourism and cultural destinations, to the ideologies and identities of places, spaces and experiences that create distinct and enduring connections.
Insignia mines deep insights into what matters most to individuals, communities, corporations and even governments.
We decode cultures, shape trends, and predict the headwinds of change. So that every place and experience we create serves to enlarge and enlighten the human spirit.
We believe hospitality is the frontline of cultural diplomacy for a nation, and travel is the ultimate expression of self-advancement for an individual.
We are curators of culture and catalysts of change, endeavouring to design a better world; one pixel, one plot, one policy at a time.
Seamless solutions for experience design and destination development through all stages of a project.
Trend Forecasting
Market Intelligence
Industry Insights
Cultural Research
Socio-Economic Study
Sentiment Mapping
Customised Research
Brand Strategy
Destination Design
Tourism & Hospitality
Experience Design
Commercial Strategy
Growth & Transformation
Sales & Marketing
Revenue Optimisation
Stakeholder Engagement
Destination Activation
Partnerships
Brand Identity
Urban Design
Architectural Concept Design
Experiential Design
Visual Design
Art & Installations
Digital Experiences
Cultural Innovation
Film & Video Production
Activation Design
Vision & Strategy Development
Demand Assessment
Economic Viability
Concept Planning
Development Approach
Design Development
Construction Planning
Project Oversight
Because we believe the quality of a question transcends its answer, inspiring us to decode aspirations to design distinct places, spaces and experiences.
Whether it’s reimagining a national coastal highway into a journey through time, transforming an island into a whole new season on the global yachting calendar or rejuvenating a forgotten industrial zone into a venue for global dialogue about Arabian art.
This is the space between possibility and imagination, cradling human ingenuity, crafting new paradigms, conceiving the future of aspirational places and experiences.
It generates solutions that are intrinsically human, that connect cultures, engage communities and encourage commerce.
We are a team of insatiably curious, imaginative and resourceful individuals, who are passionate about culture, design, place-making and experience creation. We are deeply compassionate, inspired by human values and united by our shared beliefs.
From futurists to change-makers, strategists to storytellers, we are a team of media-agnostic design thinkers and managers, deployed at the frontier of tomorrow’s most beautiful possibilities.
Our pulse races to conceive the new zeitgeist, while remaining true to our quest; to challenge what’s humanly possible, and never stop asking impossible questions.
Insignia’s design-led strategy services have positioned the company at the heart of some of the key nation-building initiatives and development projects in the region.