HOW DO YOU BRAND A CAPITAL CITY TO GALVANISE A NATION?
ASTANA
ASTANA
Overview
Insignia developed the new brand identity for the capital of Kazakhstan on behalf of the Ministry of Investment and the President’s Protocol Office, with the aim of galvanising a nation to stand behind the new capital city as the country’s address for growth and transformation of the economy.
Key Deliverables & Output
- Brand Development
- Campaign Asset Creation
- Destination Film Development
- Triple-A Campaign Mnemonic symbolising the investment worthiness of the destination
Specialist Experience
- Research & Analysis
- Socio-Cultural Study
- Opportunity Identification
- Concept Ideation
- Communication Asset Development
