HOW DO YOU CHANGE THE HOLIDAY HABITS OF AN ENTIRE GENERATION?
CRUISE SAUDI
CRUISE SAUDI
Overview
Insignia was engaged by The Red Sea Cruise Company to create the positioning concept, portfolio architecture, brand ecosystem, identity and communication programme which would align to the seasonalities, segments, markets and stakeholders in a seamless manner. Our scope of work included the following modules:
Key Deliverables & Output
- Brand Architecture Development
- Portfolio Model/Strategy Development
- Strategic Positioning and brand strategy
- Nomenclature Strategy & Naming
- Brand Strategy
- Market Position
- Positioning & Messaging
- Overarching Mission
- Brand Identity
- Marketing & Communication Assets
Specialist Experience
- Market Landscape Review & Analysis
- Global Benchmarking
- Segmentation Analysis
- Brand Audit
- Audience Analysis
- Asset & Segmentation Audit
- Category Audit
