HOW CAN AN ISLAND BECOME THE GENESIS OF A NEW GLOBAL SEASON FOR SUPERYACHTS?

SINDALAH ISLAND

SINDALAH ISLAND

Overview

Insignia was selected to shape the strategic positioning framework for the brand and be its guardian through design and development. To establishing this gateway to the Red Sea as the new luxury destination for the global yachting community, we identified the insight that Sindalah was more than an island, but a whole new season for super yacht owners.

Key Deliverables & Output

  • Strategic Positioning Framework
  • Target Audience & Persona Mapping
  • Signature Experience & Activations
  • Hospitality Concept Development
  • Customer Journey Mapping
  • Destination Brand Development
  • Marketing Communication Strategy Support

Specialist Experience

  • Positioning Strategy
  • Experience Design
  • Concept Development
  • Branding
  • Target Segmentation Analysis
  • Benchmarking Analysis
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